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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Some Cool Stats About Pinterest & Why You Should Care

Becky Boyd's picture


In the last few months and especially because of a potential IPO, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

Important Tips Before Venturing Into Social Media Marketing

Marketing goals, price, etc

Social Media Marketing Agency Tips

It doesn’t matter how big your company is, if you haven’t begun incorporating a social media marketing strategy into your inbound marketing campaign, then you are doing yourself a disservice. Social media marketing is one of the best ways to increase exposure for your brand and thereby increase your customer base.

Content Marketing Agencies Attract Interested Buyers, Including Competitors' Unhappy Customers

Content marketing is a component of any modern business plan, featuring blog posts, press releases, social media posts, web pages, email newsletters, etc. However, with more than 150,000,000 websites in the world, there is a lot of distracting content readily accessible.

Check Your Digital Marketing Performance; How I Do a Quick Assessment

jimcaruso's picture
Best Practices, Blogs Posts, LinkedIn Post, Share on LinkedIn, LinkedIn Groups

How Are You or Your Company Performing Across the Web & Social

When I do a preliminary check of a potential ally or client I have a quick procedure that includes evaluating web performance, online content, and social media engagement.

Formatting for Readability and User Friendliness, Often an Immediate Improvement for Your Website Regardless of the Writer

jimcaruso's picture

Here are some initial observations I prepared for a client, evaluating across all the writers and content of blog posts, press releases, and website. These suggestions improve the reading experience for the web visitor and improve SEO. Writers should do these, full stop.

Why Your Website Should Play Nice with Mobile

jimcaruso's picture

Your website is a portal into your brand. It is the first introduction most potential customers will have to your company’s voice, mentality and mission. In many cases, it’s also the only way they’ll learn about the products and services you offer. As such, it’s important that your website be eye catching, provocative, and intuitive to navigate.

How to Address Different Genders on Social Media for Better Targeted Marketing


An important consideration when implementing your social media marketing strategy is the demographic and gender of your target audience. You can’t connect with your social media followers in the exact same way – everyone’s different, especially when you bring gender into the equation. 

Simple Things to Market Your Business on LinkedIn


Take Advantage of Your Customer's Social Networking Time

People tend to spend a large amount of time online every day, especially when it comes to their free time. In fact, according to data collected by eMarketer, people spend around 2 hours and 19 minutes on average online every day. Because of this, you should be taking advantage of their online presence by increasing your presence online. 

Hot Content Marketing Trends to Look Out For

Companies all over the world both big and small are finally catching on to the fact that inbound marketing is a much more successful and affordable marketing strategy than outbound marketing.

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