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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

B2B Marketing Best With Branding, Awards, Blog Marketing, Content Marketing, Conversions, Media Relations & Social Media

jimcaruso's picture
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B2B Marketing is the complete package of marketing activities that creates awareness of your company in your B2B Market. A second step is to guide prospective customers to learn more about your firm and take steps, via a Marketing Lead Nurturing Program, to become customers or clients of your company.

In today's markets, it is increasingly necessary to cover all the bases of marketing, to implement a wider and more diverse set of marketing activities that together are reinforcing.

Atlanta B2B Marketing Organizations For Content Marketing, Social Media, Inbound Marketing, Website Design & Lead Generation

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Facebook: Worldwide Connections

Here is a list of Atlanta B2B Marketing Organizations For Content Marketing, Social Media, Inbound Marketing, & Lead Generation.

AiMA - Atlanta Interactive Marketing Association

BMA - Business Marketing Association, Atlanta

AWDG - Atlanta Web Design Group

Social Media Success: Social Networking Sites & Social Media Marketing

Social networking has forever changed the way businesses and consumers interact. Today’s consumer doesn’t want to be sold on a product. With immediate access to the opinions and recommendations of trusted sources such as friends and family, your target audience is far less likely to rely on you as their first and only source of authoritative information.

LinkedIn Groups: Creating Group Rules

jimcaruso's picture

Today, I needed to craft some rules for a LinkedIn Group. Here they are shown below.

A primary source is these tips in a Downloadable Template from Patrick O'Keefe.

The group, Atlanta Soccer Friends, is on LinkedIn.

Who Owns Social Media? PR or Marketing?

Becky Boyd's picture

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

Update - Business Blogging: Be A Top Blogger To Attract Visitors & Reach Your Audience

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Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging

Update: I promised an update on Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging.

MediaFirst PR Science of Social Media Timing - when & how to engage?

Becky Boyd's picture
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It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

MediaFirst Content Marketing - Getting Prospects to Read Your Content

Becky Boyd's picture

Prospective customers are spending more time on the Web doing independent research in social media and with other online influencers to obtain information from their peers and other third parties. To reach these prospects, you must provide value in the form of information content.

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

Becky Boyd's picture
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Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Designing Social Media Campaigns that Sell

Becky Boyd's picture

 

Social Media builds awareness and engages with prospects and customers, but just engaging on Facebook, Twitter, LinkedIn, blogs, etc. is often not enough to sell your products and services.

Social media is about having conversations – but in order to sell from your social media accounts, your conversations must be worth having. And when you converse, use ways that generate questions that your products and services give answers to.

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