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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Why Marketing Analytics is So Important

Becky Boyd's picture

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

What role should SEO play in an overall PR strategy or campaign?

Becky Boyd's picture

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

MediaFirst Blog | Becky Boyd | Creating Calls to Action

Becky Boyd's picture
Call-To-Action: Ready To Talk Turkey?

I don’t know about you, but I spend lots of time online – and I have to make myself focus on the task at hand because everybody and his brother is vying for my attention with, “Visit this site,” “Watch this video,” etc. One click is all it takes to jump from one topic to another, and everyone is competing to get that click.

Marketers must learn how to break through the noise and garner more clicks. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.

Jim Caruso Speaking On: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

jimcaruso's picture

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing.

Are You LinkedIn? Leverage Professional Contacts Via The LinkedIn Social Network, LinkedIn Groups & LinkedIn Personal Profile

jimcaruso's picture
Facebook: Worldwide Connections

LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must.

B2B Blog Marketing Engages Your Audience Directly And With The Extended Reach Of Social Media Marketing

jimcaruso's picture
Facebook: Worldwide Connections

Blogging is a critical path to B2B Marketing success. Blogs let you speak directly to your audiences of prospective customers. B2B Social Media extends the reach of your blog across the industry via LinkedIn and Twitter. LinkedIn Groups provide a forum to publish your blog posts. These blog posts generate inquiries and sales leads.

B2B Award Marketing: Awards and Speaking Engagements Are Leveraged By Media Relations

jimcaruso's picture
Award: Information Week 500 IW 500 Award

 

Winning awards gives your firm additional industry credibility via the third-party endorsement of the publications, trade shows, associations, and organizations that give awards.

B2B Award Marketing is best when you consider the benefit of making it part of a comprehensive B2B Marketing program that includes B2B Branding, B2B Blog Marketing, B2B Content Marketing, B2B Conversions Marketing, B2B Media Relations, B2B Online Marketing, B2B Press Release Marketing, and B2B Social Media Marketing.

B2B Article Marketing works well in a complete program of B2B Marketing

jimcaruso's picture
EdCal

 

B2B Marketing via B2B Article Marketing has two facets:

a.) The first is that more and more publications are accepting bylined articles from B2B Companies. In part, this reduces the cost of content for publishers, whether online, email newsletters, or print. magazines. This is part of B2B Media Relations and involves pitching a story idea to the editor, who assigns the story to you.

Customer Experience, Brand Experience / Why Speed & Utility Matter To Mobile Users

jimcaruso's picture
Telephone Handset Symbols

I wrote a blog post about Google Chrome and how I like rapid response time and how I see speed as the ultimate differentiator online.

Here is an update on my thoughts:

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