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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

No Business is Too Small to Benefit From Content Marketing

Content marketing is something you hear about in every major trade journal and articles on the web talking about how you can help your business grow. However, if you’re running a small operation you might not think you have the money or ability to get involved in content marketing in a way that generates real business for you.

Online Note-Taking Apps: Evernote, Google Keep, Pocket, Springpad

jimcaruso's picture

Note Applications: Web-based 

These are information collection, organization & retrieval tools that work across a multitude of devices, operating systems, and browsers. One main function is to save, categorize, and organize web pages as notes - for research or later reference.

Pinterest for Business, Sign Up and Get Your Business Pinterest Profile (or Convert a Personal Profile to a Business Profile)

jimcaruso's picture

Sign Up for Pinterest for Business

Get your business Pinterest account (profile) or convert a personal account profile to a business account profile.

Click to Create a Pinterest Business Account or Convert to One

How to Conduct An Interview With the Media

Becky Boyd's picture

You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Employees Are Your Best Advocates; Encourage, Don't Stifle Social Media

Advocates and Social Media, Don't Stifle Social Media, Employees and Social Media, Encourage Social Media

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource from HootSuite. 

Anatomy of a Brand Advocate

Invested in your brand’s success Willing to defend your company Aligned with your core objectives

Don’t Keep Your Thought Leaders Hidden; Promote & Engage with Social Media


Don’t Keep Your Thought Leaders Hidden

Written by Matt Foulger. Originally posted on HootSource.  Click to HootSuite

Embrace your Inner Thought Leaders

What is Facebook Graph Search ... and What Does it Mean for Your Business?

Facebook recently unveiled its newest tool called Graph Search.

Social Collaboration At Work

Written by Matt Foulger. Originally posted on HootSource. Click to HootSuite.

Factors Influencing Success in Change, Attributes of Innovation

jimcaruso's picture

I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

jimcaruso's picture

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

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