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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

What is your Public Relations Strategy?

Becky Boyd's picture
PRplan

Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

Some Cool Stats About Pinterest & Why You Should Care

Becky Boyd's picture

 

In the last few months, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

Want To Add A Blog To Your Marketing Mix? Here Are Quick Tips On Blog Marketing

Here are Couple of Simple Blog Marketing Strategies to Consider

10 Free SEO Tips To Improve Web Traffic

James-Caruso-jr

As we all know, getting more web traffic is a good thing if you want your business to grow and gain revenue. However, not everyone knows that some of the best ways to get more web traffic are free.

Here are 10 free ways that you can increase your website traffic:

JumpStart Inbound Marketing & Lead Generation

jimcaruso's picture
5 in meeting, Man in front, Man with computer

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

Elementary Social Media Strategies for the Business Owner: Twitter, Facebook, Youtube, and others

Facebook iLike Button, credit MailChimp

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

7 Reasons Your SEO Efforts Fail

jimcaruso's picture

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

What is Content Marketing?

Becky Boyd's picture

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

jimcaruso's picture
Facebook iLike Button, credit MailChimp

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

Carefully, add images to the "Products" photo album. Make sure the image is clear and add explanatory descriptors properly. No duplicate photos or videos.

20 Plus Things Getting Publicity Can Do For You

Becky Boyd's picture

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

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