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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

JumpStart Inbound Marketing & Lead Generation

jimcaruso's picture
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Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

Elementary Social Media Strategies for the Business Owner: Twitter, Facebook, Youtube, and others

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As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

7 Reasons Your SEO Efforts Fail

jimcaruso's picture

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

What is Content Marketing?

Becky Boyd's picture

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

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Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

Carefully, add images to the "Products" photo album. Make sure the image is clear and add explanatory descriptors properly. No duplicate photos or videos.

20 Plus Things Getting Publicity Can Do For You

Becky Boyd's picture

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

How the Social Web is Evolving - Pinterest

Becky Boyd's picture

Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web. Users “pin” images they find on the web to their Pinterest board, sharing them with their followers. Every image on a user’s Pinboard is hyperlinked to the original source, helping to drive traffic from Pinterest to external sites.

4 Competencies of Highly Effective Inbound Marketing Agencies

Becky Boyd's picture

Inbound Marketing combines great content and website engagement that forms a superior foundation for sales and marketing efficiency, effectiveness, productivity, and revenue growth. Shifting from outbound to inbound marketing provides accelerated return on investment (ROI).

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

Becky Boyd's picture
Insight, Inc. - Outsmart

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

Blog Post Guidelines - The Secret Sauce

jimcaruso's picture
MediaFirst PR Writing Services

Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.

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