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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Who Owns Social Media? PR or Marketing?

Becky Boyd's picture

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

Update - Business Blogging: Be A Top Blogger To Attract Visitors & Reach Your Audience

jimcaruso's picture

Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging

Update: I promised an update on Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging.

MediaFirst PR Science of Social Media Timing - when & how to engage?

Becky Boyd's picture
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It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

MediaFirst Content Marketing - Getting Prospects to Read Your Content

Becky Boyd's picture

Prospective customers are spending more time on the Web doing independent research in social media and with other online influencers to obtain information from their peers and other third parties. To reach these prospects, you must provide value in the form of information content.

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

Becky Boyd's picture
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Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Designing Social Media Campaigns that Sell

Becky Boyd's picture

 

Social Media builds awareness and engages with prospects and customers, but just engaging on Facebook, Twitter, LinkedIn, blogs, etc. is often not enough to sell your products and services.

Social media is about having conversations – but in order to sell from your social media accounts, your conversations must be worth having. And when you converse, use ways that generate questions that your products and services give answers to.

Collaboration Is The Frontier Of Business Opportunity Today

jimcaruso's picture

 

Collaborating is the frontier of business opportunity today.  The

right, well-executed alliance drives new global competitiveness.

Partnership opportunities represent tens of millions in net, new

revenues for successful expansion and growth.  However, alliances

established with great fanfare frequently lack critical success

Does Content Marketing Rival Advertising? /via @Marketo

jimcaruso's picture

Can Content Marketing Outperform Advertising?

Business-To-Business (B2B) firms rely upon content marketing to draw prospects via organic search and to convert these to leads online. Content marketing, which is perceived as free, is becoming an ever more important aspect of the overall marketing effort.

Making Press Releases Twitter Ready

Becky Boyd's picture

 

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Expert Communities, Alliance Partner Pages & Directory Listings Add Credibility & Boost Organic Search Traffic

jimcaruso's picture

Expert Communities, Such As SelfGrowth.com, Let You Reach Out To A Wider Audience

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