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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Think of Content Marketing as a Different Form of Advertising

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When you hear the term “content marketing,” what jumps into your mind? You probably think of YouTube, blogs, mobile apps and other similar ideas.

Tips to Help You Reduce Your Unsubscribe Rate for Mailing Lists

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An e-mail list can be an incredibly effective tool for reaching out to customers or clients who have worked with you in the past or expressed interest in your product or services. It can also be a big waste of time if your unsubscribe rate is very high, and people aren’t actually seeing your messages.

Important Things to Know Before Venturing Into Social Media Marketing

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It doesn’t matter how big your company is, if you haven’t begun incorporating a social media marketing strategy into your inbound marketing campaign, then you are doing yourself a disservice.

Having Trouble With Website Conversion? Make Sure You Avoid These Mistakes

While successfully attracting visitors to your website is a marketing accomplishment in and of itself, converting those visitors into loyal, referring customers is quite another feat.  

Here are a few helpful website marketing tips:

Website Marketing Tip #1: Encourage Communication

Why Online Marketing is so Hard

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You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

Why Your Business Really Needs an Inbound Marketing Strategy

Not every company has jumped onto the inbound marketing bandwagon as of yet. If you’re still thinking about whether or not you want to put your company’s resources into creating an inbound marketing strategy, then you should consider the advantages inbound marketing has to offer. 

Does Your Content Marketing Campaign Need a New Goal?

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Without establishing a specific goal for your content marketing strategy, it’s hard to determine whether you are getting results or not. Unfortunately, when it comes to setting goals, many companies go way too broad. They’ll make their goal to increase brand awareness, or to increase the number of leads that they generate.

 Transform Your Inbound Leads Into Loyal Customers

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Inbound marketing is a long process that requires a number of steps. The first of which is to create qualified web traffic, and then to turn that traffic into leads. Many companies make the mistake of focusing all of their efforts on the first step. They will do this by implementing SEO techniques throughout their web pages and content, ignoring everything else. 

Think of Social Media as Part of a Greater Marketing Plan

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Making sure that your company has a presence on social media is more important than you might think. It’s not just about reaching people already on social media, or just an attempt to look like you’re keeping up with what’s “in” at the moment. Social media can be used to complement your entire marketing plan in a number of ways. 

  If Your Email Marketing Isn't Working, Try These Fixes

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An email marketing campaign is a good strategy for any inbound marketing platform. Email marketing comes into play once you have captured your leads and are now trying to increase brand loyalty, your customer base, and sales.

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