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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

How to Measure B2B Social Media Marketing Success

Becky Boyd's picture
social media, small business, marketing, worldwide, growth, expand markets, Facebook, LinkedIn, Twitter, Instagram, Google+, Goo

Social Media Marketing success is hard to measure, but here are a few tips that will help you determine how well your social media marketing campaign is performing.

Digital Press Releases & Digital PR – Really, what’s the difference?

PressRelease

As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.

This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.

Promoting Events with Social Media 101

Social-Media-in-a-Box

Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.

Inbound Marketing Basics to Know for 2013

Inbound Marketing, Inbound Marketing Basics,Inbound Marketing 2013

Have you been contemplating the idea of blaring your company name to the world using inbound marketing techniques? In order to be seen by those who you are targeting specifically, your brand needs to shine brightly. You can make that happen in 2013 by following this advice.

Facebook – It’s a Liking Matter

FB-Chimp-Likes-Button-lg

Facebook is important to your brand or your company, and sometimes, trying to draw attention on Facebook seems like the most daunting part of your day.

But Facebook is also valuable, sharing information immediately to millions of people across the globe with the click of a button, and there are several ways to optimize that by getting as many “likes” as possible.

Public Relations / Media Relations: Consistent Process Creates Great Results

jimcaruso's picture
Interviewer, Interview, Microphone, Female Interviewer, Press Interview, Radio Interview, Podcast Interview

A business’ perceived value is increased by the third party endorsement of key business and technology media outlets (Print, TV, Radio, or Web-based). When a client is quoted in national and trade media, they become the expert. We treat the media as a customer, creating stories that meet the editorial needs of both the media and our client.

HubSpot's Tips for Generating Tons of Leads via Social Marketing

jimcaruso's picture
internet marketing, social media marketing, Hubspot, HubSpot Tips, Hubspot's Tips, Generating Tons of Leads via Social Marketing

Just as our lives are changing with the influx of the internet and social media, so are our businesses and our business solutions. The standard business model calls for having a brick and mortar location and going through the regular channels of marketing, which include print media, radio, and television spots. This standard model draws heavily upon capital and human resources.

Best Practices: Types of Posts that Get Tons of Shares on LinkedIn

jimcaruso's picture
Best Practices, Blogs Posts, LinkedIn Post, Share on LinkedIn, LinkedIn Groups

When you make it a point to share the right kind of information on LinkedIn, this social network can become one of your best platforms for social sharing, which gets social media mentions for you or your products, services, and brand.

Below, please find some business marketing tips on the best types of posts to share on LinkedIn.

HTML 5: Favorite Links, Tools, Books, Posts, People, Resources, etc.

jimcaruso's picture
Books, HTML5, Favorite Links, People, Posts, Resources, Tools, HTML 5

These are favorite Links, Tools, Books, Posts, People, Resources, etcetera from the Atlanta HTML5 User Group Rockstar Notes

How to Be Successful in Social Media Marketing

Becky Boyd's picture

To be successful in social media marketing, companies need to engage with their target audience. Below are some tips on how to do this successfully:

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