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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Elementary Social Media Strategies for the Business Owner: Twitter, Facebook, Youtube, and others

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As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

7 Reasons Your SEO Efforts Fail

jimcaruso's picture
SEO search engine optimization, submit your Website - image

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

SxSW 2012: Meet me there - SxSW, Event, Conference - South by Southwest Interactive (SxSWi)

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Connect At South by Southwest Interactive (SxSWi)

You can reach your audience at SxSW, MediaFirst can help. SxSW. Programs of pre-conference publicity and on-the-ground tactics grow awareness, establish alliances, and win new business.

This blog post summarizes some tactics for:

What is Content Marketing?

Becky Boyd's picture
Content-Marketing-Infographic-by-Marketo.png

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Why You Should Have A Blog | MediaFirst Blog | Wil Caruso

(reflect)Web+2.0+BETA

Many Have A Company Blog Or Personal Blog

You may have noticed that many companies have started to blog seriously. There is good reason for it, too. As everyone starts to use the internet for marketing, you need to ways for people to find you and want to come back. Having a blog has many benefits for your company, cause, or whatever you are trying to promote. 

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

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Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

Carefully, add images to the "Products" photo album. Make sure the image is clear and add explanatory descriptors properly. No duplicate photos or videos.

20 Plus Things Getting Publicity Can Do For You

Becky Boyd's picture
PR & Social Media Specialist

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

How the Social Web is Evolving - Pinterest

Becky Boyd's picture
Social Networks Social Media

Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web.

4 Competencies of Highly Effective Inbound Marketing Agencies

Becky Boyd's picture

Inbound Marketing combines great content and website engagement that forms a superior foundation for sales and marketing efficiency, effectiveness, productivity, and revenue growth. Shifting from outbound to inbound marketing provides accelerated return on investment (ROI).

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

Becky Boyd's picture
Insight, Inc. - Outsmart

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

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