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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Check Your Digital Marketing Performance; How I Do a Quick Assessment

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Best Practices, Blogs Posts, LinkedIn Post, Share on LinkedIn, LinkedIn Groups

How Are You or Your Company Performing Across the Web & Social

When I do a preliminary check of a potential ally or client I have a quick procedure that includes evaluating web performance, online content, and social media engagement.

Formatting for Readability and User Friendliness, Often an Immediate Improvement for Your Website Regardless of the Writer

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Here are some initial observations I prepared for a client, evaluating across all the writers and content of blog posts, press releases, and website. These suggestions improve the reading experience for the web visitor and improve SEO. Writers should do these, full stop.

Why Your Website Should Play Nice with Mobile

jimcaruso's picture

Your website is a portal into your brand. It is the first introduction most potential customers will have to your company’s voice, mentality and mission. In many cases, it’s also the only way they’ll learn about the products and services you offer. As such, it’s important that your website be eye catching, provocative, and intuitive to navigate.

StreamSend

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Playing with StreamSend

Oh well, the StreamSend that I played with is gone. So, please look for something you enjoy.

How to Address Different Genders on Social Media for Better Targeted Marketing

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An important consideration when implementing your social media marketing strategy is the demographic and gender of your target audience.

Take Advantage of Your Customer's Social Networking Time

Blogs, Forums, Video, Podcasts

People tend to spend a large amount of time online every day, especially when it comes to their free time. In fact, according to data collected by eMarketer, people spend around 2 hours and 19 minutes on average online every day. Because of this, you should be taking advantage of their online presence by increasing your presence online. 

Hot Content Marketing Trends to Look Out For

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Companies all over the world both big and small are finally catching on to the fact that inbound marketing is a much more successful and affordable marketing strategy than outbound marketing.

Use Content Marketing to Battle Disinterest

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Content marketing is a big component of any modern business plan. However, with so much content readily available, knowing who you’re targeting and how they feel about content is particularly important.

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