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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Enable Collaboration and Relationships with CEO Social Media

Social Networks Social Media

Enable Collaboration and Relationships

Written by Matt Foulger. Originally posted on HootSource.  Click to HootSuite

Enable Collaboration and Relationships

Meet Me at Inbound 2013

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Meet Me at Inbound 2013

Meet me at Inbound 2013, Boston

INBOUND 2013 starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

Companies are Scaling Up: Broad Social Adoption of Social Media Activities

Social Networks Social Media

Companies are Scaling Up

Written by Matt Foulger. Originally posted on HootSource.  Click to HootSuite

How Companies are Scaling Up

What is Facebook Graph Search ... and What Does it Mean for Your Business?

Facebook recently unveiled its newest tool called Graph Search.

Social Collaboration At Work

Written by Matt Foulger. Originally posted on HootSource. Click to HootSuite.

Inbound 2013, Hubspot's Inbound Marketing Conference, a Marketing Automation Conference

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Inbound 2013: A Marketing Automation Conference

Learn Inbound Marketing Strategies & Tactics

 
Click here for the website, INBOUND 2013
 

Factors Influencing Success in Change, Attributes of Innovation

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I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

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How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Being Social at Your Social: How to Handle Social Media at Your Event

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.

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