Insight Inc., Insight Outsmart

PR Case Study, MediaFirst Client INSIGHT, Inc. - Ten Years Of Competition At The Top

Project: Launch New Products, Create New Niche, and Generate Publicity

INSIGHT selected us to plan and develop an effective media relations campaign to establish a media presence that is as strong as their market presence. The prime task is creating public awareness of products, consulting services, and successes through an effective media campaign.

Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms

Our research found Insight is a supplier to top companies; in fact, the software used by the world’s largest, most profitable firms:

  • 7 of the top 10 in profitability
  • 6 of the top 10 in valuation 
  • 5 of the top 10 in sales
  • 42% of the top 50 in revenue
  • 7 of the top 10 most profitable firms on Business Week’s “Global 1000” power strategic supply chain planning with INSIGHT.

We began working with INSIGHT and developed key messages, created press kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in such magazines as Food Logistics, World Trade, Industry Week, Manufacturing Business Technology, Forbes, Supply Chain Management Review, Logistics Management, Electronic Commerce World, and Modern Material Handling.

We helped them productize the X–SystemTM, INSIGHT's optimization engine that is the heart of its products and services. This productizing opened entirely new distribution channels for the company. The firm's profile has risen significantly with the press coverage obtained. INSIGHT's market position, as the leading supplier to top, global companies proves successful in establishing their rightful place in the market.

Most recently, the firm introduced a major revision of their software, SAILS, which addresses an unforeseen vulnerability in supply chains, such as caused by terrorism, natural disasters, and other issues. We created a PR campaign around the version introduction, which has included speaking engagements, press conferences, media relations, analyst coverage, and press coverage.

Background on Insight, Inc.

INSIGHT provides optimization-based supply chain design software and consulting services developed specifically to meet the dynamic business challenges of globalization, disruptions, and mergers/acquisitions prevalent in today’s business environment. Founded by supply chain and logistics experts in 1978 with the goal of using world-class technology to add intelligence to decision making, INSIGHT solves the supply chain management issues of the world's foremost companies, including Abbott Laboratories, BASF, Clorox, ExxonMobil, Goodyear, GE, Kellogg, Nestle, PepsiCo, Pfizer, Procter & Gamble, Toyota, and Unilever.

SAILS, INSIGHT's award-winning flagship product, can accurately represent a company's current business practices, from raw materials sourcing to capacity planning through delivery to the end customer. The X-System®, a proprietary optimization engine, powers a family of planning and scheduling solutions, from the design of a global supply chain to crew scheduling, troop deployments, and transportation procurement. In addition, INSIGHT provides optimization components, partnering with third-party software providers to deliver best-of-breed solutions. The software and services design optimal supply chain networks at minimal cost, which frees up capital, streamlines operations, maximizes profits, and increases customer service levels.

INSIGHT software and consulting provide optimization-based planning and scheduling to solve the logistics and supply chain management issues of the world's top companies. INSIGHT solves these latest, critical, and most complex issues for 40% of Fortune Magazine's top fifty firms. Using its proprietary optimization engine, INSIGHT provides a variety of planning and scheduling solutions. Examples include crew scheduling, transportation planning, production planning, and design of global supply chains.

Logo, Product Logo, Product Naming, X-System, M1PR, MediaFirst PR - Atlanta, M1PR,  Jim Caruso, Graphic Design, "X-System" is a Registered Trademark Insight Inc. Manassas Virginia
Insight Solution Engine Productized with Logo, Press Release, etc.

 

 

 

 

 

Project: Launch New Products, Create New Niche, Generate Publicity

INSIGHT selected us to plan and develop an effective media relations campaign to establish a media presence that is as strong as their market presence. The prime task is creating public awareness of products, consulting services, and successes through an effective media campaign.

INSIGHT is a Leading Supplier to Large, International Corporations

We developed key messages, created press kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in such magazines as Software Strategies, Food Logistics, World Trade, Logistics Management, Electronic Commerce World, and Modern Material Handling.

One MediaFirst task was to productized the optimization engine that is the heart of INSIGHT's products and services, the X–SystemTM. This productizing opens entirely new distribution channels for the company. The firm's profile has risen significantly with spectacular press coverage.

INSIGHT's market position, as the leading supplier to top, global companies proves successful in establishing their rightful place in the market.

Get more, bring your media relations, press releases, and PR to MediaFirst.