MediaFirst Team: PR Team, Marketing Team, and Sales Enablement Team

MediaFirst Teams & Bios

Regular project team members are Becky, Christine, Jim, Justin, Lisa, Luiz, Manuel, and Scott.

PR Team Members & Structure

A typical team for a PR program (a client on retainer) would include a team lead, who pitches to reporters and manages editorial calendars. Such a team might include Becky (team lead), a writer (Lisa, Christine, or Jim), and a social media researcher (Justin).

Marketing & Web Team Members

A marketing project, such as research, web, SEO, or advertising would have a team lead, who might be the project manager (PN) or the subject matter expert (SEM) from MediaFirst. We have an SEM for each of research (Jim), Web (Luiz), SEO (Scott), and advertising (Manuel).

Senior Staff:

Becky Boyd, VP, Marketing Services

Becky Boyd, VP Marketing Services, brings years of experience in software, information technology (IT), technology, logistics, and consumer PR. She is responsible for developing and implementing tactical programs for clients.

She and the teams she leads do media relations, press releases, blogging, award opportunity management, speaking engagement management, industry analyst relations, and social media management. Becky brings extensive experience in writing for business and technical audiences.

Hewlett-Packard: President's Club Award Recipient

At HP, Becky earned distinction as one of the top 85 sales representatives, worldwide and consistently ranked as the number one sales representative in the HP Southern Sales Region.

In this role, she demonstrated exceptional customer service, generated award-winning campaigns, established HP in new markets, and was perceived as a mentor to other HP employees and clients. 

Her responsibilities included defining markets, competitive analysis, implementing marketing programs, alliance partner programs, lead generation campaigns, sales training, email campaigns, advertising, trade shows, user conferences, and sales enablement, such as producing marketing collaterals, creating a prospect database, and developing sales presentations

Becky's longest tenure was with HP, where she sold technical solutions to companies in engineering manufacturing, industrial process control, and universities. She worked with independent software vendors (ISV), HP's alliance partners, giving them access to leverage HP resources.

In addition to HP, Becky has worked at a start-up, and a national distributor (reseller).

Becky graduated from the University of Tennessee, Knoxville with a degree in Engineering Science and Mechanics.

Jim Caruso, CEO, Strategist & Evangelist

Jim Caruso is deeply involved with our clients and assists in maintaining alignment of communication activities with the client's strategic intent. Internally, his concerns are strategy, process, execution, and quality. He has expertise in the industries of logistics, software, and technology,

Technology & Business

His years of business experience and sales across five continents enables Jim to help reporters develop stories about how technology trends and new offerings affect business. He is expert in positioning business solutions in an industry, and the many industry issues, such as new market entrants, natural disasters, cyberattacks, and governmental regulation.

Helping Reporters & Editors Create Great Stories

Jim helps clients receive earned media coverage in Investor's Business Daily, The Wall Street Journal, The Financial Times, CIO, Fortune, Bloomberg, The Boston Globe, The San Jose Mercury News, The NY Times, The Times of London, Wired, The Venture Capital Journal, and national newspapers.

Global Management of Sales, Marketing, PR, and Technology Teams

His previous experiences include local, national, and global sales and sales management. At Scientific-Atlanta (acquired by Cisco then Technicolor), he developed the strategic focus and tactics to pursue worldwide telecoms, investors, and system integrators.

He also managed business development for new products and emerging or new markets, including China, India, Australia, and Thailand. He created sales channels through alliance partners and the headquarters of global firms in telecommunications and telecom equipment.

Techie with Heart

He served on the board of trustees for M1PR, Inc.; High Meadows School;, Inc.; Career & Education Information Center; Metro Industries; the Bluegrass Association for Retarded Citizens; and the Growing Together Preschool.

While on the board at Growing Together Preschool, Jim provided leadership and strategic direction to move preschool operations to a new facility, which secured a new location and ultimately enabled expanded program offerings.

For many years he has supported the Father Christmas Cup, an annual fundraiser for soccer families that lost a parent.

Jim Caruso graduated from Case Western Reserve University with a Bachelor in Engineering.