Media Relations Agency

8 Ways To Use PR to Reach Your Target Audience

Becky Boyd's picture

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

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To handle an urgent client issue, such as scheduling and interview with a reporter or editor, call Becky at 770/642-2080, x214. Please let us offer reporters up to three alternate time slots on two days.

If no answer call Jim at (mobile) 404/788-0188 at any hour.

New, additional projects can be defined using a copy of Schedule "C" from your agreement.

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