Becky Boyd's blog

8 Ways To Use PR to Reach Your Target Audience

Becky Boyd's picture

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

This Isn't Your Grandmother's PR - Today Use Social Media

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Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive.

Do More With Less (With Good Metrics) - Go Online

Becky Boyd's picture

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

  • Better measurability - online generates better statistics and tracking
  • With better measurement, you can generate a clear return on investment
  • The customers are going online, so you should be going there, too.
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