Becky Boyd's blog

Tech Reporters Continue to Influence Impact of Company News, Giving Confirmation From 'The Experts"

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With the advent of the Internet and consumer journalism, the media no longer have strict control over the flow of information to the public. But, try selling the newest gadget without getting tech reporters and early adopters on board, and you will see they clearly continue to influence the impact of your news. The general population knows your gadget is out there but they still want confirmation from “the experts” that it’s good.

Public Relations of the 21st Century – moving to influence individuals via social media and blogging

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Moving from relations with the public to relations with individuals

It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.

Hybrid Approach to PR – Social Media vs. The Wall Street Journal

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In the age of Twitter, does a mention in The Wall Street Journal, or a similarly respected business publication, carry the same weight anymore?

Perhaps.

Embed Key Words in News Releases to Raise SEO

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News releases are not just for the press. They are tools used to communicate important developments in your company to your target audience. They generate tremendous traffic to your Web site.

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