Becky Boyd's blog

MediaFirst PR Science of Social Media Timing - when & how to engage?

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It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

MediaFirst Content Marketing - Getting Prospects to Read Your Content

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Prospective customers are spending more time on the Web doing independent research in social media and with other online influencers to obtain information from their peers and other third parties. To reach these prospects, you must provide value in the form of information content.

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

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Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Designing Social Media Campaigns that Sell

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Social Media builds awareness and engages with prospects and customers, but just engaging on Facebook, Twitter, LinkedIn, blogs, etc. is often not enough to sell your products and services.

Social media is about having conversations – but in order to sell from your social media accounts, your conversations must be worth having. And when you converse, use ways that generate questions that your products and services give answers to.

Making Press Releases Twitter Ready

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Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

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