Becky Boyd's blog

Some Cool Stats About Pinterest & Why You Should Care

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In the last few months and especially because of a potential IPO, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

Four Pillars of Interactive Marketing

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Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

How to Conduct An Interview With the Media

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You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Effective Industry Analyst Relations | PR Process

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Industry Analyst Relations & Outreach Can Improve Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the short list in product selections and to gain the attention of the leaders of industry, the media, and the competition.

Content Marketing Success

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The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention.

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