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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Do More With Less (With Good Metrics) - Go Online

Becky Boyd's picture

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

  • Better measurability - online generates better statistics and tracking
  • With better measurement, you can generate a clear return on investment
  • The customers are going online, so you should be going there, too.

Social Media Merging Online Reputation, Personal & Business

jimcaruso's picture

The online craze that is social media or social networking is creating a greater overlap between an individual's personal and business reputations.

SoCon 2009, Twitter hash #SoCon09

jimcaruso's picture

Attended SoCon '09 at Kennesaw State University on 7 February 2009; also the dinner the night before. Enjoyed the break-out sessions, on “Social Media For Social Change” hosted by Tessa Horehled ( http://atlantanstogether.org/) on “Online Etiquette: How To Balance Your Personal and Professional Image Online” hosted by Amber Rhea.

Comment on the blog of Louis Gray "Does Anybody Care About Non-Blog Commenting Anymore?"

jimcaruso's picture

blog.louisgray.com/2008/11/does-anybody-care-about-non-blog.html#comment-4150324

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher.<br />

Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this.<br />

Comment on "I’m Sorry Robert, But It’s Time For A Friendfeed Intervention"

jimcaruso's picture

This question of how best to use one's time is the core issue with social media ... especially as authoritative sources change with technology and innovation.

Original comment by Michael Arrington: "I’m Sorry Robert, But It’s Time For A Friendfeed Intervention"  

Economist Is Wrong To Dis Apple iPhone

jimcaruso's picture

The Economist magazine, which usually is very perceptive about global business, takes a divergent path by offering a hollow analysis of the Apple iPhone in its article "Apple pipped: The iPhone may already be outdated" [From Economist.com dated Apr 13th 2007. I sum up their argument as based solely on the data bandwidth of the phone, in the short term slower GSM (Cingular's EDGE) versus the Helio Ocean (VE-DO). It is noteworthy that The Economist spends their last four paragraphs discussing WiMAX, which is far from an option- much less a market winner, for many years.

USC/Annenberg Study Confirms Value of Layout to Memory and Reading Speed of Articles

jimcaruso's picture

"Eyetracking points the way to effective news article design" is a story in the Online Journalism Review of the Annenberg Center for Communications at USC.

Featured finding #1: Rewrite + reformat = remember Writing (or rewriting) a story to meet an ideal format (may require reformatting) improved the reader's reading speed and retention of the information.

Featured finding #2: Precise and relevant editing = successful design

Attrition.org Data Loss Archive and Database (DLDOS) Should Scare Anyone

jimcaruso's picture

Breaches of personal privacy and infomation loss are well documented and archived at Attrition.org Data Loss Archive and Database (DLDOS) at http://attrition.org/dataloss/. I mentioned this in a recent post, but it deserves its own. ----- URL: http://attrition.org/dataloss/

Dodgeball.com MoSoSo Mobile Social Software

jimcaruso's picture

Dodgeball.com is in the Mobile Social Software (MoSoSo) space. This seems useful and easy to use. It is within Google's stable of applications, so it recognized my Google account and asked permission to use that account and log me right in. There certainly need to be clean ways to mix mobile voice telephony with the Web. This mix, of mobile phone, Web, and community can bypass existing niche players. One comment is that this application, unlike many attempts at user-generated content, rewards users (with utility) for creating online content.

Fake News Presents A Hazard To Reputations Of Clients & News Sources

jimcaruso's picture

PR allows the spokesperson to take a position on industry issues or announce news.

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