Video Interview of Jim Caruso on Business Blogging & Blog Marketing

Jim Caruso: Author, Spokesperson, and M1PR CEO

Blog Marketing, Blog SEO, and Blog Writing Agency, M1PR

Today on our Marketing Blog, I'll write and be interviewed on Blog Marketing, Blog SEO, and Blog Writing. I was invited to speak with Bernie Wolford of Buckingham Business Review about blogging.

Click for information about our blogging agency services.

Our blog reaches our audience of companies interested in Marketing, PR, and Social Media for lead generation. Here, we've been recognized as one of the top social media blogs, although this is also B2B Blogging focused, covering blog marketing, blog SEO, blog writing, social media blogs, and general blogging for business.

This video starts at the beginning but covers the fact that blogs attract online audiences. You target customers can be attracted by good content, backed by an understanding of the search terms that buyers are likely to use. I say, buyers because you can use high traffic search terms, but the important terms for SEO are the one that your prospective buyers will use.

Segment 1: MediaFirst CEO Jim Caruso, contributing to our series on Blogging

MediaFirst's Jim Caruso shares great tips regarding the use of Blogging as a business tool.

Transcript

Welcome to Buckingham business review

I'm your host Bernie Wolford founder and

president of Buckingham associates our

video magazine is about the intersection

of strategy people and tactics and today

our subject is blogging I don't know

about many of you in our audience but

blogging has been around for a while but

I still hear a lot of questions about

the value of blogging frequency of

blogging is their ROI and blogging or is

it sort of a soft investment so we're

going to have a series of interviews

with special guests to really drill down

in this subject of blogging and to get

started I'm very pleased to have with me

my first guest mr. Jim Caruso of MediaFirst.

Jim welcome to Buckingham Business

Review and let's begin about telling our

audience a little bit about your firm

MediaFirst (M1PR, Inc.).

Thank you, Bernie, thanks very

much for having me today. MediaFirst (M1PR, Inc.) is

a marketing services firm. We we do a lot

of PR. PR helps our writing a lot,

helps us position our customers well, and

understand how to do that. We've been

doing marketing for 10 years and we've

been building websites for 10 years

these days, people want to

generate more leads. Marketing, PR, social

media, and websites for lead generation

is a good package. That's what we're

doing.

I guess one of my first

questions concerns the very definition

of blogging it probably means different

things to different people I know what

it means to me but why don't you share

with our audience what your definition

of blogging is and maybe how it fits

into your own personal work and

particularly blogging as a tool for some

of your clients.

That's interesting that

you're asking what blogging is on a

general basis but really any kind of

content on the web. You know more and

more people are on mobile today but any

kind of content on the web where people

are searching for a term they very often

will find your website because of the

blog that you have. A blog post is a

written piece that might be 350 to 500 words.

It's about a subject that's of interest

to the audience that you're trying to

attract

If I approached you Jim with a blank

piece of paper and you've learned a

little bit about my company and I might

say is blogging for me do you have sort

of an immediate answer based on your

experience?

Or there are a couple of

follow-up questions to sort of I guess

help me learn what I might be doing

whether it's appropriate?

I think that almost every company can benefit from

blogging as we look at how people are

marketing and selling today more and

more leads and more and more buyers

whether their consumer buyers or whether

their business buyers are searching on