Important Tips Before Venturing Into Social Media Marketing

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Social Media Marketing Agency Tips

It doesn’t matter how big your company is, if you haven’t begun incorporating a social media marketing strategy into your inbound marketing campaign, then you are doing yourself a disservice. Social media marketing is one of the best ways to increase exposure for your brand and thereby increase your customer base.

Begin creating a social media marketing plan, but know these social media marketing tips first:


Regular Posting & a Curated Stream of Posts Help Your Social Media Marketing

    Strike a balance with your presence  – You need to post updates and content on a regular basis in order to keep followers interested and aware of your existence. If you don’t post for a long period of time, many people will “un-follow” you out of disinterest. However, you don’t want to throw up random content every five minutes either. People will leave out of annoyance in such a case.  

Pick the Right Social Media Marketing Platform

    Use the social media platforms that benefit your brand  – Do research on the different social media platforms that are available. There’s no point in using up resources developing a presence on a social media platform that isn’t built for your brand. For example, a crowd investing portal would be wasting its time using a platform that prioritizes travel, fashion, or home goods.

Social Media Marketing Voice

    Create a voice  – When using social media, your brand needs to have a voice that people can relate to. However, many owners make the mistake of using their own personal voice, which often does not fit the brand. Make sure the personality fits the brand.

Social Media Marketing Analytics

    Use your analytics tools  – Not using the many social media analytics tools that are available would be a mistake. You’ll be able to track how often you post and how that correlates with your followers behaviors, thereby allowing you to adapt your strategy accordingly.

For additional social media marketing agency tips, contact us at MediaFirst today or call us at 770.642.2080

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