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Consider how e-mail marketing may be used to advantage for effective, lost-cost
communications with your target audiences. MediaFirst conducts text-based e-mail campaigns on behalf of clients -
promoting and publicizing news, typically in the form of a Press Release, to hundreds or thousands of reporters and
editors. This same experience can transpate into email marketing campaign response for you. Typically, your campaign
should feature e-mail messages sent with both text and html formats, which match the differning preferences and technologies of readers.
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Email Marketing
We have several effective email contact systems that distribute and track response. Create professional looking
html and text emails. For easy campaign management, we recommend Mail
Chimp. Without the right tool, email campaigns face: users that only view plain text e-mail, AOL compatibility issues, missing
graphics, and incomplete tracking of readership or response.
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