Cost per Customer

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

jimcaruso's picture
MailChimp-Like-Button

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Syndicate content