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Speaking Reaches Target Audiences With Third-Party Validation
Securing high-visibility speaking engagements is an increasingly important objective for technology companies. Speaking Engagements offer the opportunity to create awareness, educate your prospect, and sell to hundreds or thousands, at once. It powerfully highlights your venture with endorsement of the sponsor: your industry group, industry analysts, financial analysts, or business partners. We research and determine the most effective speaking opportunities. We tailor speaker/topic proposals to reflect the event's unique character, deliver valuable content, and spell the benefit for the audience. Speaking opportunities build reputations, influence industries, increase contacts, positioning you as the expert, and create qualified sales opportunities.
- Reseach shows, conferences, seminars, etc.
- Identify opportuntities at conferences, trade shows, seminars, etc.
- Write, edit, and submit abstracts and speaker bios
- Develop compelling presentations
Financial Analyst Conferences
— Example client: pre-IPO software venture in telecommunicationsFinancial Analyst conferences communicate pre-IPO and public venture value to institutional investors and the buy–side.
Industry Analyst conferences, seminars, and symposia
Example client: pre-IPO software venture in Customer Relationship Management (CRM) space, optimizing field service management — Industry Analyst conferences are venues to validate your market position and value proposition.
Conference organizers
Example client: pre-IPO software venture in Customer Relationship Management (CRM) space, optimizing field service management — Trade show and event conference organizers provide targeted speaking opportunities.
Your event provides speaking opportunities for your firm and partners
Client: Eircom, the privatized, national telecom carrier of Ireland — Planned multi-partner press conference to announce the e-commerce initiative of Ireland, at the Internet Commerce Expo in Boston.
Result — Direct quotes from conference and release were printed in CMP.net, Information Week, E-Commerce World and regional (Boston) newspapers. Telecom Ireland won praise from its partners: EMC, Industrial Development Agency of Ireland, and Viking Office Products. Leveraged the relationships established with partners to generate later press coverage to the benefit of the client, Eircom.
Client: Merlot Communications
Example client: Merlot Communications, a converged telecom–datacom equipment manufacturer — Merlot gained a wider audience by increasing its audience at the conference with direct mail cards promoting its new technology approach.
Result — We promoted Merlot through three rounds of venture funding, exceeding $12 million dollars. Merlot received glowing analyst reports from our analyst relations effort. We edited white papers, wrote case studies, and did public relations work that won great press coverage.
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IDMI, Inc. d/b/a Media First PR - Atlanta
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