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Industry Analysts and Financial Analysts Sway Opinions & Provide Endorsement. Analyst quotes and written comparisons sway prospects, investors, and acquirers. Industry Analysts firms provide insight on trends and validation of company through awards, quotes, conferences, and reports. You must be engaged with analysts, whether you pay or not, to gain the most for your venture.
Select us to create awareness among analysts and publicize glowing coverage. Our tasks may include:
- Help select an analyst firm, whose advice and coverage will pay back many times.
- Connect you with all the right analysts, based on responsibilities and influence
- Book you for speaking opportuntities at analyst conferences, symposia, seminars, etc.
- Leverage analyst reports and quotes that praise your product and industry position
Industry Analyst: Gartner Group
Example: — Conferences, seminars, and symposia for pre-IPO software ventures in Information Security, Customer Relationship Management (CRM), and telecom equipment — Analyst conferences are venues to validate your market position and value proposition.
Industry Analyst: Forrester Research
Example: — Information Security, GuardedNet; Field force automation, iMedeon and PointServe; and telecom equipment, Merlot Communications —
These clients had no prior relationship with Forrester. We identified Forrester as a leading analyst firm in the client's space and the specific analysts. For iMedeon, this required analysts from Utility IT to Customer Relationship Management (CRM). For Merlot, it requried analysts covering a new segment, the Integrated Access Device (IAD).
Industry Analyst: Meta Group
Example: — Clients select us to find analysts, schedule briefings, arrange interviews at trade shows to highlight new products, obtain speaking slots at analyst's seminars, and leverage the realtionship with publicity, such as quotes, analyst reports covering only the client, or publicizing favorable comparisons with competitors.
Financial Analyst: CIBC Oppenheimer
Example: — Pre-IPO software venture in telecommunications wants to reach the buy-side and institutional investors as they approach possible IPO. Financial Analyst conferences communicate pre-IPO and public venture value to key buyers in the financial markets.
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