|
Sign up: Call Jim at Area Code 404, Number 788-0188 or e-mail jim [at] mediafirst.net.
Expect great results from agreed-upon goals. Jointly, we agree upon the scope, success factors, metrics, and review frequency. Clients find that our business processes deliver superior results.
Public Relations (PR). We find opportunties for you and your firm to be quoted, mentioned, or covered in detail. We have a well-established process that exceeds client expectations. We tee you up, but you must execute. Part of your success is being available, part is being timely, and part is being interesting, informative, and quotable. You are the expert, not the reporter. So, aid the reporter in understanding issues and industry developments, considering them as an influencial conduit to your audience.
As your agency, get you great press. Supporting the results process is creating a number of client deliverables and in-house documents. Depending upon your agreement with us, these may include:
- Results Report, listing the articles in which your firm will appear or appeared, date of issue (forecasted or actual), and the title. These typically list the opportunities pursued, interviews secured, award applications filed, byline article submissions, or other task status of both parties.
- Strategic & Tactical PR Plans and documentation:
- PR plan, documentation of an agreed-upon strategy
- Documented messages that are key to your firm and its offerings
- Tactical plan, rolling plan of 90 to 180 days, listing probable Press Releases, about such news as customers, partnerships, hirings, locations, surveys, issues, or trends
- Target media outlets, which are the print, radio, TV, or online press that reach your desired audiences and upon which we agree
- Industry events in a listing for interview opportunties, speaking opportunities, event management, analyst conferences, etc.
- Compilation of the Editorial Calendars from a subset of the targeted publications, where we identify upcoming stories that you should be in, up to six months in advance
- Briefing book, listing appointments for trade shows, reporter bios, and editorial opportunties with these reporters
- Our signed contractual agreement, additional projects, or change-in-scope
- Spokespersons for your venture and thier expertise
- Press Kit, packaged in a Presentation Folder and including items written for the media audience, such as:
- Company profile or backgrounder;
- Bios for each spokesperson;
- Summary of Board of Directors, Management Team, and/or Board of Advisors;
- Significant Press Releases;
- Related company of product literature; and
- Supporting White Paper, research note, analyst study, case study or bylined article.
- Press Release template, in which we embody your news and which contains your logo
- The opening sentence of your Press Release, encapsulating your venture's value proposition to the media
- A boilerplate paragraph(s) "About Your-Company," also known as a tombstone
- A readily-available staff member as contact for each Press Release
- Formatted to meet your corporate identity
- Communications, e-mail or phone, describing the opportunties we uncover for press coverage, bylined article submission, award applications, speaking opportunities, or leads
- Draft Press Releases for your approval
- News wires, over which we send your release and create a semi-permanent record in the financial and business press and online
Contractual agreements align with process. Contracts can be retainer + expenses, project, or time + materials. Our agreements state deliverables, typical results, and a contractual result. We work closely to define a work program that best leverages your existing staff, resources, and budget. Key terms and conditions include:
- Well-defined scope of work and deliverables or goals
- Client cooperation in attaining results
- Client pre-approval of formal deliverables
- Client pre-approval of extraordinary expenses
- Flexibility for you to define new projects under agreed terms
- Defined time to complete tasks and produce results
- Professional conduct by Agency in performing service for client
- Provision for termination by either party without cause
- Reporting of results as measured against plan
- Preference for mediation in settling any dispute
- Partial pre-payment or progress billing
- Payment in full
- Confidentiality
Learn more about how PR consistency delivers great press. Click on "Consistency..." to read about how a consistent, periodic program of PR attains the best results.
|
