Manufacturing Expertise Yields
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Manufacturing:
Our experience comes, in part, from engineering new products, using and selling manufacturing hardware, software, and services. Clients seek us out for long–standing abilities to successfully promote their software, hardware, and service offerings. We understand development cycles, discrete and process manufacturing, testing, and quality assurance. From manufacturing shop floor to ERP software to CAD/CAM/CAE to process control, our abilities lie in promoting your offerings.
Bradley Ward Systems
Full service marketing direction, research new market opportunity, launched new software products, developed prospect data base, & hosted User's Conference. BWS is a leading developer of software for the food processing industry.
- Researched new market opportunity based upon food safety regulation, Hazard Analysis & Critical Control Program (HACCP)
- New product introduction campaign including packaging design and distribution strategies
- Planned and managed User's Conference, from start to finish: developing agenda, booking speakers, selecting venue, and contracting food & beverage
- Custom-built prospect data base
- Teleprospected complex, technical, and sensitive (food safety) industry decision-makers
- Direct mail campaigns
- Becky Boyd, a principal, supported Brad and the firm over twenty years
- Software, manufacturing industry, industrial process control, food processing
Machine Kinetics, Inc.
Full service marketing: collaterals, trade shows, PR, & sales kits. Machine Kinetics builds customer machinery for specialty manufacturers that serve industries, such as automotive, food, telecommunications, waste processing, and utilities.
- Marketing plan development
- Marketing collateral development: brochures, presentations, etc.
- Writing: case studies, white papers, bylined articles
- Teleprospecting and customer surveys
- Event planning, execution, & staffing
- Manufacturing industry, industrial automation, design & manufacture of custom machines
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