Our cornerstone is to reach audiences most effectively - at the right point in the sales cycle - with the right tool to do the job. Clients select us to leverage their resources, directly influencing decision-makers throughout the sales cycle of awareness, knowledge, selling, and closing.

A part of any successful communications strategy includes integrating sales goals with marketing communications. Weaving positioning statements and corporate objectives into internal communications ensures that employees are accurately portraying the corporate image and public message.

• Translate action plan into creative strategy for the development and execution of marketing collateral
• Write, design, and produce superior marketing collateral focused on the high tech industry
• Provide brochures, newsletters, direct mail campaigns, specialty publications, catalogs, training materials, and presentations
• Design corporate logos
• Review and improve sales materials and presentations to ensure effectiveness and message integration
• Generate winning case studies and white papers
• Write sales training manuals for sales team or business partners
• Promote Web sites, write content for Web sites, develop link strategies to portals and search engines, and create metatags for you site that get indexed by Web crawlers
• Counsel companies on Web site creation, including navigation and design
• Determine measurements, goals, target audience, look, and frequency that meets goals

Marketing Reaches Buyers & Builds Brand, Most Effectively

Creative services attract & appeal

• Corporate identity
• Naming: company, product, or service
• Message development & documentation
• Graphic design: we have the best designers
• Meaningful, powerful writing
• Video: ideas & storyboards that win raves

Marketing Services Produce Winning Results

Successful business decisions require strategies built on fact, not assumption, and communicating value propositions in the words of the customer, not hype or graphics. Companies must know everything about the competitors. They must be in touch with customers and understand how their customers perceive them. Media First PR - Atlanta get the answers needed to make important decisions. We provide the market intelligence and guidance to create winning marketing strategies built to increase profits and meet budgets.

Marketing Plans Chart Clear Paths To Clear Goals

The marketing plan acts as a road map for the direction of a business. Clients work with us to explore and focus upon the most lucrative options, establish direction, and attain objectives. The marketing plans we create articulate the business concepts, market potential, opportunities, growth strategies, business challenges, financial requirements, and management requirements for a company. We work closely with an organization‰s management and force them to consider every facet of the business and to critically analyze the current initiatives. We produce a tool for management to operate and grow the business in the most successful way and uncover new ways to manage and reduce risks. Our marketing plans are measurable.

• Marketing Plan tied to your business plan
• Establish marketing budget and scope that best leverages resources
• Market segmentation and sizing
• Competitive assessment & analysis
• Product marketing
• Define features, advantages, and benefits of products and services
• Define target customers, target markets, and understand the buying process
• New product or service introductions
• Pricing & distribution strategy
• Plan promotional mix with calendar of events
• Create sales channels and distribution strategies
• Sales & partner training

Create Brand Awareness With Winning Marketing Strategies and Services

• Design, write, and develop marketing collateral - brochures, invitations, direct mail pieces, catalogs, newsletters, and presentations
• Graphic Design including corporate logos
• Review and improve sales materials and presentations to ensure effectiveness and message integration
• Generate winning case studies and white papers
• Counsel companies on Web site creation, including navigation and design
• Write content for Web sites
• Determine measurements, goals, target audience, look, and frequency that meet goals
• Develop and Deliver Quality Presentations

Effective Company & Product Introductions Beat Competition & Speed Profits

We work closely with clients to develop creative new product introductions. Our focused marketing approach uses strategies and tactics specifically designed for the particular challenge. Products can be introduced in stages or geographically or through a combination of both.

• Name product or company
• Determine product viability and target market segments
• Create pricing and distribution strategies
• Establish sales goals
• Perform competitive analysis
• Teleprospect to determine market readiness
• Create new product marketing introductions with collateral, package design, naming, etc
• Train sales force or partners

Collaterals Clearly Impart Knowledge Of Value Propositions

Collaterals are a deliverable with your message. Today more organizations a using materials deliverd by e-mail or downloaded from the World Wide Web. MediaFirst developed a number of these documents, brochures and newletters, which are cost-effective and have targeted appeal to your prospective customers. The graphics designers we work with bring to the process not only first-class creative skills, but also the experience and capacity required to get the job done right. Our in-house technical writers provide dynamic writing services for creating professional and informative collateral. We create exciting multimedia presentations, generate winning case studies, and write informative white papers.

• Brochures, presentation folders, invitations, direct mail, newsletters, packaging & presentations
• Sales kits with effective message integration
• Case studies, white papers, bylined articles
• Web sites

Targeted Marketing Database Closes Business Faster

Database marketing is often the beginning of your customer relationship, developing through target marketing to Customer Relationship Management (CRM). A well-constructed and highly qualified database contains a whole library cataloging each customer's unique history, needs and desires.

Clients look to us to advise them on the most appropriate resources to use in building a marketing database, as well as on the most efficient data to capture on customers and prospects for maximum marketing effectiveness.

A marketing database is the ideal point of origin for a company to begin the planning process and to launch new and effective programs to increase sales. Media First PR - Atlanta will build a marketing database that is much more than names and addresses. It contains profiles of individual people and companies, how many times they've purchased or inquired, and how recent the last contact was.

• Target your desired audiences, such as investors, prospects, customers, employees, partners, or analysts
• Sales and prospect database design and management
• Buy data base to reach targeted audiences
• Create custom lists
• Teleprospecting - highly complex or technical
• Prepare and perform mailings
• Process leads, including fulfillment and lead distribution to the right channel partner
• Mailing campaigns

Research & Surveys Produce Invaluable Feedback

Surveys are an important way for a business to learn perceptions of customers and the market. Surveys can be generated via the Internet, Direct Mail, or over the telephone. Our clients use surveys to determine employee attitudes and opinions, customer satisfaction, needs analysis, course/seminar evaluations, and financial analyst and stockholder information.

• Develop questionnaire
• Establish goals and measurement
• Execute survey and return results
• Create strategic solutions based on feedback

Partnership Relationship Management Best Leverages Third-paries

Strategic alliances are key to many business relationships today. A business market, like everything else, will change with time. As businesses mature and market share steadily increases, companies may encounter growth limits of the original target market. Planning and implementing a growth strategy to develop new markets and expand the business before the current market flattens will help the business survive through tough times and offer a competitive advantage. Our backgrounds include many years of managing partner relationships and strategic alliances with high tech companies.

• Determine partner viability and roles
• Identify and select key partner relationships
• Manage partner programs and relationships
• Develop partner incentive programs
• Negotiate partner contracts
• Train partners on selling and marketing of products and services

Quality Presentations Open Doors to New Business

The staff at Media First PR - Atlanta has formal training in creating and delivering presentations for the high tech industry. You gain the attention, interest, and confidence of the audience. Your presentation may introduce or sell products, relay information, or present industry trends. Our experiences include presentations at International shows and local seminars in the telecommunications, new media, computing, and electronic commerce industries.

• Identify and manage speaking opportunities
• Develop and Deliver Quality Presentations

Event Management Requires Expertise to Reduce Marketing Costs

Statistics clearly prove that decision makers take buying actions at trade shows, trade shows provide the highest sales call to close ratio, more marketing dollars are spent on trade shows than any other marketing or advertising vehicle, trade shows provide the lowest cost per sale and the largest profit margins. For these reasons, it is critical to select a business partner with years of trade show and seminar event management that can assist an organization with the tedious tasks involved.

• Plan, organize, staff, and execute events from hospitality suites and product booths at trade shows, press conferences, trade conferences, new product launches and seminars
• Identify and secure target audience using eye-capturing invitations or via telephone prospecting
• Coordinate all aspects of your event from start to finish including venue selection, scheduling transportation, food and beverage
• Design invitations, develop and mail promos

Award Winning Video Services Generate Interest

The scale and budget of a video production is determined by many different factors: time, target audience, and market. Our creative team has the experience to produce a video for new product introductions, training, and demonstrations. Working with an award winning video service provider will reach the target audience and portray the appropriate messages. We can take your project from the planning stage, through shooting, editing and post-production to a successful conclusion using the latest industrial video technology. Our customers receive a video product that meets their exact needs.

• Produce videos for business needs - employee orientations, sales and marketing training, product demonstrations, corporate events
• Dynamic videos target particular market and capture audience attention
• Write scripts, direct, and produce videos

Director, Robert Caruso, won many awards with his work for ILM Commercial Productions, such as:

• Anicomm Awards 1st Place: Animation for Hefty 'Gingerbread Man'
• Australian Effects & Animation Festival: Finalist Nomination for Hefty 'Gingerbread Man'
• Clio Awards Bronze: Visual Effects for Hefty 'Gingerbread Man'
• Grammy Award Nomination: Best Short Form Music Video for Will Smith's 'Will2K'
• London Effects & Animation Festival (LEAF) Gold: Animation for Hefty 'Gingerbread Man'
• London International Advertising Awards Best Commercial: Home Appliances for Hefty 'Eskimo'