Client: INSIGHT, Inc.

INSIGHT software and consulting provide optimization-based planning and scheduling to solve the logistics and supply chain management issues of the world's top companies. INSIGHT solves these latest, critical and most complex issues for 40% of Fortune Magazine's top fifty firms. Using their proprietary optimization engine, INSIGHT provides a variety of planning and scheduling solutions. Examples include crew scheduling, transportation planning, production planning, and design of global supply chains.

Project: Launch New Products, Create New Niche, Generate Publicity

INSIGHT selected us to plan and develop an effective media relations campaign to establish a media presence that is as strong as their market presence. The prime task is creating public awareness of products, consulting services, and successes through an effective media campaign.

Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms

We developed key messages, created press kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in such magazines as Software Strategies, Food Logistics, World Trade, Logistics Management, Electronic Commerce World, and Modern Material Handling.

We are in the process of productizing the optimization engine that is the heart of INSIGHT's products and services, the X–System^TM. This productizing opens entirely new distribution channels for the comapny. The firm's profile has risen significantly with the press coverage obtained. INSIGHT's market position, as leading supplier to top, global companies has proven very successful in establishing their righful place in the market.