Corporate identity project at MediaFirst.net

Corporate Indentity & Branding Tasks:

Compile and finalize the key corporate messages for input to the corporate identity tasks.

Brainstorm and agree on taglines for use with your firm’s Company-Name, Product-Name(s), or Service-Names.

Trademark, Servicemark, or register these names. Compile and maintain a list of corporate trademarks and status, Trademark or Registered Trademark.

Compile a list of brand attribute words

Research, recommend, and select primary color, secondary color, and any accent colors

• Research psychology of colors

• Specify colors in PMS, CMYK, and Web-safe (216) colors

• Distinguish from competitors and partners

Recommend and select fonts used throughout for corporate identity:

• Compile list of type styles used to date

• Logo font

• Web site font options, such as Verdana, Arial, Helvetica, sans-serif

• Print collateral type styles

• Select type, such as Sans-serif type for headlines, Serif (more readable) type for body text

Identify or create graphic elements that will be carried through all corporate communications: Web, print, documents, PDF, etc.

• Graphics, such as lines, swooshes, arcs, circles, that may be used throughout

• Photos, such as screen shots, maps, a photo montage, or streams of text (1s & 0s). Obtain images. Create output files for print, Web, etc.

• Diagrams, such as describing software solutions and modules, a typical customer configuration, network diagrams. Create diagrams. Create files for print, Web, etc.

Create standard files in Illustrator (.ai files) of Company logo in each approved form:

• Basic, such as standalone logo, logo with name text, logo + name + tagline

• For position on page, such as text or tagline either below or to the right

• For color and black-and-white documents

Create standard files in Illustrator (.ai files) of product or service logo(s) in each approved form:

• Standalone logo, logo with name text, logo + name + tagline

• For position on page, such as text or tagline either below or to the right

• For color and black-and-white documents

Create standard graphic file types for use for differing output:

• Pantone (PMS) for laser printed or PDF in color or black-and-white

• Process (CMYK) for four-color printing

• JPG/GIF for the Web, file formats for presentation graphics, etc.

Create logo usage guidelines for corporate logo and product or service logos, such as:

• Positioning on printed page, Web page, business cards, business cards, letterhead, envelopes, fax cover sheets, facilities signage, corporate advertising, corporate-level marketing programs, etc.

• Minimum size that logo should appear: printed, on-screen at resolution, etc.

Call or e-mail info at mediafirst.net today to begin your program
Phone: +1 (770) 642-2080