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Clients select us for collateral development because we better understand and communicate client value propositions in the words of customers. Features, advantages, and benefits of products and services are aligned with business needs. We perform marketing activities, such as graphic design, collaterals, presentations, and Web development for clients, such as B2B Technologies, Bradley Ward Systems, Cadabra, e-Com Solutions, Eircom, Eurecarte, GuardedNet, High Meadows School & Camp, HP, iMedeon, Industrial Computer Corp. (ICC), Intergraph Finland, Machine Kinetics, Mason Land Survey, the National Kidney Foundation of Georgia, TQM Consulting, and WirelessVertical.com.
Client: Hewlett-Packard
Collateral: Brochure — Becky spent over twelve years at HP, creating Independent Software Vendor (ISV) programs with many Southeast region software developers that partnered with HP. In developing the marketing programs, she wrote and managed collaterals for HP and many of its partners.
Result — Many collaterals developed for business partners to support the Independent Software Vendor (ISV) programs at HP.
Client: Machine Kinetics
Collateral: Brochure, tri-fold format — Machine Kinetics requested collaterals and staffing to support trade shows. Activities were driven by the marketing plan.
Result — New customers and outsourced marketing, including trade show management. New presence was established.
Client: Eircom, the privatized, national telecom carrier of Ireland
Collateral: Press Conference Invitation — Planned multi-partner press conference to announce the e-commerce initiative of Ireland, at the Internet Commerce Expo in Boston. Designed and wrote invitations for conference and reception. Wrote joint press release and gained approval of all parties. Assured positive relationships between the partners and created the joint message issued. Researched locations and coordinated reception after the press conference. Contacted reporters attending the trade show. Followed up with reporters at relevant trade publications.
Result — Direct quotes from conference and release were printed in CMP.net, Information Week, E-Commerce World and regional (Boston) newspapers. Telecom Ireland won praise from its partners: EMC, Industrial Development Agency of Ireland, and Viking Office Products. Leveraged the relationships established with partners to generate later press coverage to the benefit of the client, Eircom.
Client: Merlot Communications
Service: speaking opportuntity management — Merlot gained a wider audience by increasing its audience at the conference with direct mail cards promoting its new technology approach.
Result — We promoted Merlot through three rounds of venture funding, exceeding $12 million dollars. Merlot received glowing analyst reports from our analyst relations effort. We edited white papers, wrote case studies, and did public relations work that won great press coverage.
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