|
Handling urgent issues, such as Interview scheduling with reporters or editors, call 770/642-2080. If no answer call 404/788-0188. For reporters, please consider three alternate time slots on two days.
New, additional projects can be defined using a copy of Schedule "C" from our contract. Examples are:
Jointly, we agree upon the scope, success factors, metrics, and review frequency.
Click on Consistent, Periodic PR Process to review how we accomplish your goals. We find opportunties for you and your firm to be quoted, mentioned, or covered in detail. We tee you up, but you must execute. Part of your success is being available, part is being timely, and part is being interesting, informative, and quotable. You are the expert, not the reporter. So, aid the reporter in understanding issues and industry developments and regard them as an influencial conduit to your audience.
As your agency, we get you great press. Supporting the results process is creating a number of client deliverables and in-house documents. Depending upon your agreement with us, these may include:
- Results/Status Report: listing or forecasting the articles in which your firm will appear
- Strategic & Tactical PR Plans and documentation:
- Spokespersons for your venture and their expertise
- Press Kit, packaged in a Presentation Folder and including items written for the media audience, such as:
- Pitches: including responses to PROFNET queries and pitches by e-mail
- Communications with us and the media or analysts
- Draft Press Releases for your approval
- News wires, over which we send your release and create a semi-permanent record
- Leverage results on the Web by maintaining Web links of Press Releases and media coverage
|
