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Some Cool Stats About Pinterest & Why You Should Care

Becky Boyd's picture

 

In the last few months, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

Why Marketing Analytics is So Important

Becky Boyd's picture

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

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