Twitter

MediaFirst PR Science of Social Media Timing - when & how to engage?

Becky Boyd's picture
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It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

Making Press Releases Twitter Ready

Becky Boyd's picture

 

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Social Media: The Difference in Small Biz & Big Brand Social Media

Becky Boyd's picture

 

With all this socializing going on, the challenge of coordinating and integrating messages across multiple social networks platforms has become top-of-mind. Businesses, large and small, are using social media platforms – but for very different reasons.

Twitter Influence and Tracking Tools

jimcaruso's picture

Here is a quick list of Twitter tools, Websites with differing measurements of influence.

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