Social Media

MediaFirst Content Marketing - Getting Prospects to Read Your Content

Becky Boyd's picture

Prospective customers are spending more time on the Web doing independent research in social media and with other online influencers to obtain information from their peers and other third parties. To reach these prospects, you must provide value in the form of information content.

Designing Social Media Campaigns that Sell

Becky Boyd's picture
linkedIn_logo_2

 

Social Media builds awareness and engages with prospects and customers, but just engaging on Facebook, Twitter, LinkedIn, blogs, etc. is often not enough to sell your products and services.

Social media is about having conversations – but in order to sell from your social media accounts, your conversations must be worth having. And when you converse, use ways that generate questions that your products and services give answers to.

Making Press Releases Twitter Ready

Becky Boyd's picture

 

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Why Small to Large Companies Should Pay Attention to Social Media

Becky Boyd's picture

 

Social media is fast becoming a leading outlet for savvy marketers to capitalize on their brand. By some estimates, social networking now accounts for 11 percent of all time spent online in the US. Between December 2008 and December 2009, total visits to the top 10 social networking sites increased 63 percent. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site.

New Meaning to The Word “Engagement”

Becky Boyd's picture
Web Engagement, Engagement Ring

 

So, what exactly is engagement? No, we aren’t talking about when your significant other gets down on one knee and asks for your hand in marriage. We are talking about web engagement – the interaction of people with online channels.

Engagement comes in many forms today, through commenting to a blog post, to retweeting an interesting tweet, to connecting through a social network, to interacting to an online forum, and more.

There are a number of different ways people interact online. These people can be classified as:

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