social media marketing

4 Trends Predicted for Social Media in 2014

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Marketing is an entity that is constantly evolving, and with the rise of social media, these changes tend to come more rapidly. To keep up with current inbound marketing trends, a social media campaign is a must, so what will 2014 bring to the table when it comes to social media? 

Important Things to Know Before Venturing Into Social Media Marketing

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It doesn’t matter how big your company is, if you haven’t begun incorporating a social media marketing strategy into your inbound marketing campaign, then you are doing yourself a disservice.

Think of Social Media as Part of a Greater Marketing Plan

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Making sure that your company has a presence on social media is more important than you might think. It’s not just about reaching people already on social media, or just an attempt to look like you’re keeping up with what’s “in” at the moment. Social media can be used to complement your entire marketing plan in a number of ways. 

Audit Your Social Media Marketing for These Mistakes

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Social media marketing is an excellent way to expand the awareness of your brand, increase brand loyalty among your customers and even generate new leads. Social media marketing is a strategy that every Internet marketing campaign needs to have.

Create a Plan for Your Twitter Marketing

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If you plan on marketing your business on social media, Twitter

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