Reputation

Social Media Merging Online Reputation, Personal & Business

jimcaruso's picture

The online craze that is social media or social networking is creating a greater overlap between an individual's personal and business reputations.

Fake News Presents A Hazard To Reputations Of Clients & News Sources

jimcaruso's picture

PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources - making readers or viewers question the validity of news - is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.

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