press coverage

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

Becky Boyd's picture
Insight, Inc. - Outsmart

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

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