PR

Embed Key Words in News Releases to Raise SEO

Becky Boyd's picture

News releases are not just for the press. They are tools used to communicate important developments in your company to your target audience. They generate tremendous traffic to your Web site.

8 Ways To Use PR to Reach Your Target Audience

Becky Boyd's picture

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

This Isn't Your Grandmother's PR - Today Use Social Media

Becky Boyd's picture

Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive.

Syndicate content