PR Tactics

Tie Tech PR Strategy Directly To Tactics For Best PR Agency Results

jimcaruso's picture
Breakthrough Marketing via PR, Social Media, Awards, Speaking & Interactive

One method for attaining higher quality results, is a PR process that embeds strategy within the tactical documentation for the client. MediaFirst identifies the desired, future positioning for a client. This is a view of how the client firm wishes to be viewed in a year. Since most of our clients are privately held, we work for executives that have shareholdings in their firm and want to increase valuation. To succeed we use a technique applied by excellent, venture-backed companies.

This technique establishes:

8 Ways To Use PR to Reach Your Target Audience

Becky Boyd's picture

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

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