Online

Do More With Less (With Good Metrics) - Go Online

Becky Boyd's picture

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

  • Better measurability - online generates better statistics and tracking
  • With better measurement, you can generate a clear return on investment
  • The customers are going online, so you should be going there, too.

On "CBS News Unveils Web Strategy"

jimcaruso's picture

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising - even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels.

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