Public Relations of the 21st Century – moving to influence individuals via social media and blogging

Becky Boyd's picture

Moving from relations with the public to relations with individuals

It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.

Grow Mindshare & Valuation

MediaFirst is a high-tech, public relations and marketing services firm with unique abilities that best publicize and promote the business of your technology. MediaFirst draws on a depth of technology business experience that other PR and marketing firms just do not have.  This powers great strategy, positioning, marketing, publicity, writing, and guidance.

Profile of Jim Caruso


Location: Earth, often near Atlanta

Jim maintains alignment of business activities with the strategic intent of clients. Internally, his concerns are strategy, lead generation, process, execution, and quality.

He has business experience across industries, such as telecom, computing, new media, and the Web that contributes to a deep understanding of the industry positioning of high technology solutions.

As a speaker, Jim engaged audiences from small roundtables to more than 1000 conference attendees across the globe.

Hybrid Approach to PR – Social Media vs. The Wall Street Journal

Becky Boyd's picture

In the age of Twitter, does a mention in The Wall Street Journal, or a similarly respected business publication, carry the same weight anymore?


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