marketing

Who Owns Social Media? PR or Marketing?

Becky Boyd's picture

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

Social Media: The Difference in Small Biz & Big Brand Social Media

Becky Boyd's picture

 

With all this socializing going on, the challenge of coordinating and integrating messages across multiple social networks platforms has become top-of-mind. Businesses, large and small, are using social media platforms – but for very different reasons.

20 Twitter Marketing Tips for Social Media Success | MediaFirst PR

Becky Boyd's picture
Social Networks Social Media

20 Twitter Marketing Tips for Social Media Success Everyone tweets these days, but some people just don't get it. Social Media can be a great marketing tool for spreading the word about your company, yourself, your industry, your customers, etc. Here are some tips to make you successful!

1. To avoid readers’ annoyance, don’t make your profile background appear like an advertisement.

2. Display your photo and let people know they’re NOT chatting with some faceless marketer.

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