Content Marketing

Figure Out Your Strategy for Success With Content Marketing

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If you have never designed a content market strategy before, or have struggled to do so effectively, you may feel intimidated by what can seem like a complicated process. In fact, content marketing is relatively simple, and the same steps apply to any strategy, no matter your field, type of business, or size of company.

No Business is Too Small to Benefit From Content Marketing

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Content marketing is something you hear about in every major trade journal and articles on the web talking about how you can help your business grow.

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

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How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Content Marketing Success

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Breakthrough Marketing via PR, Social Media, Awards, Speaking & Interactive

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention.

Today, Marketers Must Execute Across Many Battlefronts

jimcaruso's picture
Online Community, Online Forum, Twitter, Facebook, LinkedIn, Flickr, YouTube, YouTube.com, Circulating Groups
Marketing today requires that you execute across many frontline battlefields. Many of these are competitive fronts are present across the internet and Web. Content marketing, social media, electronic commerce and other marketing activities that were once stand-alone, now require integration. Marketing Automation has integrated these activities as online visitors are attracted more effecti
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