Blogs

What role should SEO play in an overall PR strategy or campaign?

Becky Boyd's picture
Social Networks Social Media

 

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines. 

This Isn't Your Grandmother's PR - Today Use Social Media

Becky Boyd's picture

Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive.

SoCon 2009, Twitter hash #SoCon09

jimcaruso's picture

Attended SoCon '09 at Kennesaw State University on 7 February 2009; also the dinner the night before. Enjoyed the break-out sessions, on “Social Media For Social Change” hosted by Tessa Horehled ( http://atlantanstogether.org/) on “Online Etiquette: How To Balance Your Personal and Professional Image Online” hosted by Amber Rhea.

Comment on the blog of Louis Gray "Does Anybody Care About Non-Blog Commenting Anymore?"

jimcaruso's picture

blog.louisgray.com/2008/11/does-anybody-care-about-non-blog.html#comment-4150324

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher.<br />

Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this.<br />

Awareness of Blogging & RSS Low, reports Pew Internet Trust

jimcaruso's picture

The Pew Internet Trust issued a report that finds low understanding of the terminology surrounding the technology industry. Examples words that are not well understood, include: podcasting and RSS. New methods of generating awareness of your technology offerings may be readily available through these relatively new methods. ----- URL: http://pewresearch.org/pubs/206/trends-2005 ----- URL: http://www.pewinternet.org/

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