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Gartner Analysts Research The Social Media Market – Grows to $7.25B

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According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”

Does Content Marketing Rival Advertising? /via @Marketo

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Can Content Marketing Outperform Advertising?

Business-To-Business (B2B) firms rely upon content marketing to draw prospects via organic search and to convert these to leads online. Content marketing, which is perceived as free, is becoming an ever more important aspect of the overall marketing effort.

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