Marketing Blog of Jim Caruso

Welcome to the Marketing Blog of Jim Caruso, covering Technology, Media, Public Relations, Social Media & Lead Generation .  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog below or Follow Me on Twitter.

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Jim Caruso Speaking On: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

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Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing.

Are You LinkedIn? Leverage Professional Contacts Via The LinkedIn Social Network, LinkedIn Groups & LinkedIn Personal Profile

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Facebook: Worldwide Connections

LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must.

B2B Blog Marketing Engages Your Audience Directly And With The Extended Reach Of Social Media Marketing

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Facebook: Worldwide Connections

 

 

 

Blogging is becoming a critical path to B2B Marketing success. Blogs let you speak directly to your audiences of prospective customers. B2B Social Media extends the reach of your blog across the industry via LinkedIn and Twitter. LinkedIn Groups provide a forum to publish your blog posts. These blog posts generate inquiries and sales leads.

B2B Award Marketing: Awards and Speaking Engagements Are Leveraged By Media Relations

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Award: Information Week 500 IW 500 Award

 

Winning awards gives your firm additional industry credibility via the third-party endorsement of the publications, trade shows, associations, and organizations that give awards.

B2B Award Marketing is best when you consider the benefit of making it part of a comprehensive B2B Marketing program that includes B2B Branding, B2B Blog Marketing, B2B Content Marketing, B2B Conversions Marketing, B2B Media Relations, B2B Online Marketing, B2B Press Release Marketing, and B2B Social Media Marketing.

B2B Article Marketing works well in a complete program of B2B Marketing

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EdCal

 

B2B Marketing via B2B Article Marketing has two facets:

a.) The first is that more and more publications are accepting bylined articles from B2B Companies. In part, this reduces the cost of content for publishers, whether online, email newsletters, or print. magazines. This is part of B2B Media Relations and involves pitching a story idea to the editor, who assigns the story to you.

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