Marketing Blog of Jim Caruso

Welcome to the Marketing Blog of Jim Caruso, covering Technology, Media, Public Relations, Social Media & Lead Generation .  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog below or Follow Me on Twitter.

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Inbound 2012 Conference in Boston: Inbound Marketing, Content Marketing, Business Networking and Marketing Automation

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Content Marketing, Hubspot Conference, Inbound 2012, Inbound Marketing, Marketing Automation

Meet me at Inbound 2012, Boston

INBOUND 2012 starts Monday, August 27th and brings more than 2,000 inbound marketers from across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

MediaFirst is pleased to announce that our agency is now a HootSuite Pro Solution Partner.

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HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

A New Marketing Vocabulary For Inbound Marketing

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Salesforce.com Partner Logo - SFDC Partner Logo

Dynamic Content: Dynamic Content is the term for content, images or actions that change to be customized to the individual viewing them. Dynamic content can evolve over time or based on what information a company has stored about the individual viewers preferences and interests.

Inbound Marketing Catching Up To Internet Marketing and Online Marketing

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Eye of the hurricane
The term "Inbound Marketing," used by Marketing Automation firms, such as Hubspot, is catching up consistently to the broader terms "Internet Marketing" and "Online Marketing," as can be seen in the graph, below.

JumpStart Inbound Marketing & Lead Generation

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5 in meeting, Man in front, Man with computer

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

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