Marketing Blog of Jim Caruso

Welcome to the Marketing Blog of Jim Caruso, covering Technology, Media, Public Relations, Social Media & Lead Generation .  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog below or Follow Me on Twitter.

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WordCamp Atlanta March 14-15, 2014

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I hope to see you at WordCamp Atlanta 2014, but it sold out within 48 hours.

WordCamp will be held on March 14 and 15th at the Loudermilk Center.


A WordCamp is a not-for-profit event that grows out of a local WordPress communities. In Atlanta, our community is made up of people that are active in our local WordPress Meetup Groups.

Pinterest for Business, Sign Up and Get Your Business Pinterest Profile (or Convert a Personal Profile to a Business Profile)

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Sign Up for Pinterest for Business

Get your business Pinterest account (profile) or convert a personal account profile to a business account profile.

Click to Create a Pinterest Business Account or Convert to One

Factors Influencing Success in Change, Attributes of Innovation

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 compact fluorescent light bulbs, compact fluorescent light bulb, compact fluorescent light, CFL, reduce energy costs, less heat

I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

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How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

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