Becky Boyd's blog

Hybrid Approach to PR – Social Media vs. The Wall Street Journal

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In the age of Twitter, does a mention in The Wall Street Journal, or a similarly respected business publication, carry the same weight anymore?

Perhaps.

Embed Key Words in News Releases to Raise SEO

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News releases are not just for the press. They are tools used to communicate important developments in your company to your target audience. They generate tremendous traffic to your Web site.

8 Ways To Use PR to Reach Your Target Audience

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Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

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