Becky Boyd's blog

Search Engine Optimized Press Releases

Becky Boyd's picture

 

When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.

Today, this doesn’t happen.

Social Media: The Difference in Small Biz & Big Brand Social Media

Becky Boyd's picture

 

With all this socializing going on, the challenge of coordinating and integrating messages across multiple social networks platforms has become top-of-mind. Businesses, large and small, are using social media platforms – but for very different reasons.

20 Twitter Marketing Tips for Social Media Success | MediaFirst PR

Becky Boyd's picture
Social Networks Social Media

20 Twitter Marketing Tips for Social Media Success Everyone tweets these days, but some people just don't get it. Social Media can be a great marketing tool for spreading the word about your company, yourself, your industry, your customers, etc. Here are some tips to make you successful!

1. To avoid readers’ annoyance, don’t make your profile background appear like an advertisement.

2. Display your photo and let people know they’re NOT chatting with some faceless marketer.

Tech Reporters Continue to Influence Impact of Company News, Giving Confirmation From 'The Experts"

Becky Boyd's picture

With the advent of the Internet and consumer journalism, the media no longer have strict control over the flow of information to the public. But, try selling the newest gadget without getting tech reporters and early adopters on board, and you will see they clearly continue to influence the impact of your news. The general population knows your gadget is out there but they still want confirmation from “the experts” that it’s good.

Public Relations of the 21st Century – moving to influence individuals via social media and blogging

Becky Boyd's picture

Moving from relations with the public to relations with individuals

It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.

Syndicate content